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Rosenberg Machinery Group Website Case Study

OPC Health have been servicing the Health Industry since 1985 as a national manufacturer and distributor of Prosthetic and Orthotic products, Physiotherapy, Occupational Therapy and Podiatry products, Electric Physiotherapy and Chiropractic couches, and electrotherapy and diagnostic Ultrasound equipment. With a national corporate office and distribution centre in Melbourne, the business also has sales offices in Sydney, Brisbane and Adelaide.

Build an online store to display the OPC product range
Integrate the site with Arrow Financials through LiveCube
Include LiveCube content management system to control website content
Allow for purchasing by both retail and wholesale customers
Provide Quick Order functionality
All payments go through Westpac Payment gateway
Link with Constant Contacts for email marketing opportunities

Strategic Plan: The key driving point for OPC Health’s new website was creating an online store to allow their customers easier access to their products. OPC also required that the website be integrated with their Arrow Financial package to allow for streamlining of the business processes relating to stock levels, pricing, and dealers.

Web Design & Development: Given the large and diverse nature of products offered by OPC, focus was placed on designing the site to follow the logical navigation by users. Promotional specials and important information were highlighted at the top of the page as a clear call to action. Special attention was paid to the layout of the products within the site as each different type of product had different information to display. For purchasing, it also needed to be easy for users to select their preferred colour, size and type (where applicable).

LiveCube Content Management System (CMS): A custom LiveCube CMS was created to allow OPC Health staff to control their entire website from anywhere in the world. The CMS not only controls all of the products and their associated details, but it also allows the website administrator to group products together by colour, size and type. The sizes and types were particularly diverse, given the large range of different products on offer through the website. The CMS also allows for regular News items to be posted, as well as the updating of all promotional banners throughout the site:

By integrating the OPC website with their Arrow financial package, they have allowed their customers receive complete and accurate information from the website each time they visit and place an order. The automated back of house systems allow the OPC team to have confidence that the pricing and stock levels from the online side of the business are accurate and peace of mind that orders are dispatched to the customer with minimal work required. Overall, this online solution has been completely customised to suit the individual needs of OPC and has streamlined many of their internal processes, whilst presenting their customers with a professional and easy-to-use website.

Visit the OPC Health website

“DBG managed the transition from old site to new and the results 6 months after the launch is outstanding. The new site is extremely flexible and almost completely manageable from our end. The aesthetics extend our brand in such a powerful way that we are easily recognisable and set far apart from our competition. The placement of the site has also improved dramatically with the implementation of our SEO strategy and the introduction of social media.

We have doubled our registered online users and are able to send new and current customers to our site for product information and pricing in lieu of a hard copy catalogue. Trading in a traditionally paper based industry, with some clever content management and utilising the DBG tools available to us we have the opportunity to create an industry leading site.”

Carrie Anderson, Marketing & Administration Assistant – OPC Health