Welcome to the team James Calison
James has recently joined the team and brings a wealth of Shopify expertise with him. He says, “I’ve been a Shopify developer for over 10 years, and I love turning …
Blog
Landing Page Tracking in eCommerce
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
Customer Churn Prediction
Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop …
Reducing Site Downtime
Site downtime is one of the most detrimental factors affecting an eCommerce business, directly impacting revenue, customer satisfaction, and brand reputation. To reduce downtime, it’s crucial to implement a proactive …
Enhancing Online Security for eCommerce
As eCommerce businesses face increasing digital threats, robust online security measures have become essential to protect valuable data, customer trust, and long-term success. With a significant rise in cybercrime tactics …
Shopify and AI
Artificial intelligence (AI) is becoming a cornerstone of modern eCommerce, enabling businesses to streamline processes, improve customer experiences, and drive higher conversions. AI in eCommerce is no longer limited to …
Click Fraud in eCommerce
Click fraud is a deceptive and costly tactic where fraudulent clicks drain ad budgets and distort metrics. The impact of click fraud undermines the ability to connect with genuine customers, …
Data-driven Decision Making
Data-driven decision making is an approach entails leveraging data analytics to inform decisions about various aspects of the business, including marketing, inventory management, customer engagement, and product development. By utilising …
2024 Strategic Insights for B2B Commerce
A recent Strategic Insights for B2B Commerce report from Commerce Vision offers a detailed examination of the evolving B2B eCommerce landscape. It underscores the transformation occurring in the way businesses …
OAPL Case Study
For over 35 years, OAPL has been providing an extensive portfolio of musculoskeletal bracing and supports to complement our clinical services to Australia and have now grown into the largest …