Progressive Web Apps, why you need them
A progressive web application (PWA) is a hybrid of a website and a mobile app. In the desktop browser, the progressive web app remains a regular site, but when a …
Blog
Generative AI Experiences
Amid a wave of mind-blowing advancements in AI technology, can humans harness the technology and embrace the role AI chatbots will have as a fundamental piece of this decade’s technological …
Australian businesses plan major investments in digital technologies
Australian businesses are making major investments in digital technology to support their ambitious expansion plans, as results from the 2,900 IT decision makers surveyed worldwide in Equinix 2022 Global Technology …
Digital Onboarding
Digital onboarding is the process of using online tools and software to get new customers added to your database, and research has found that digital onboarding can see a 50-60% …
Social Commerce – Live Shopping
Social commerce – when the entire shopping journey from product discovery through the check-out process is conducted on a social media platform – is expected to reach $1.2 trillion (US) …
Gamification and retail customer engagement
Australian shoppers want gamification in their retail experiences. Consumers want to be entertained – they expect the brands they do business with to keep up with their lives, and the …
Cyber Security; The Essential Eight
The rise in cyber attacks among government agencies, companies and contractors calls for a need to prevent the compromise of sensitive data or stolen personally identifiable information (PII) data. The …
GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 …
Meta Verified, Australian Launch
Meta Platforms has announced that it is testing a monthly subscription service called Meta Verified for Facebook and Instagram, being rolled out this week. The fee based service will charge …
eCommerce, sustainably
As online shopping rates remain high due to the impacts of COVID-19, sustainability is more important to Australian consumers than ever before, with 63% stating they would pay extra for …