SaaS (Software as a Service)
The integration of Software as a Service (SaaS) in eCommerce has changed the way online businesses operate, providing advantages that drive growth and efficiency. SaaS platforms, such as Shopify, offer …
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Automations in eCommerce
Automations in eCommerce are improvoing the way businesses operate, offering numerous benefits that streamline processes, enhance customer experience, and drive sales. By integrating automation tools, eCommerce companies can efficiently manage …
Gender Specific Purchasing Behaviours
In eCommerce, the differences in purchasing behaviours between men and women, particularly concerning their preferences for desktops versus mobile devices, offer a rich vein of insights for online retailers. Men’s …
Composable Commerce
Composable commerce uses a modular setup, allowing eCommerce components to be independently chosen and combined for a customised solution, shifting away from basic platforms that restrict flexibility and scalability towards …
The Importance of Product Validation
Product validation is the process of testing and verifying whether a product idea has the potential to meet the needs and expectations of the target market. It involves gathering feedback …
Shipping Strategies for Increased Checkout Conversions
With shipping costs, delivery and pickup options as the top reasons for cart abandonment, it is so important to have a clear strategy to increase conversions, build loyalty and drive significant …
Faceted Navigation
Faceted navigation is a powerful tool in eCommerce, designed to enhance the user experience by allowing shoppers to filter and refine their search results with ease. This navigation method provides …
Headless Commerce Architecture
Headless commerce offers significant flexibility and adaptability to online retailers. By leveraging headless commerce, companies can experiment with new user experiences, A/B test different designs, and implement updates faster, leading …
Our top 10 checkout optimisation strategies to increase sales
Checkout optimisation is a crucial aspect of your eCommerce business. A smooth, efficient checkout process not only enhances customer experience but also reduces cart abandonment, leading to higher conversion rates …
G4 Updates: Key Events
Google are updating the terminology they use to describe crucial actions on your website. While you’ll still be collecting events to track specific behavioral interactions, they’re now referring to events …