The Importance of Product Validation
Product validation is the process of testing and verifying whether a product idea has the potential to meet the needs and expectations of the target market. It involves gathering feedback …
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Shipping Strategies for Increased Checkout Conversions
With shipping costs, delivery and pickup options as the top reasons for cart abandonment, it is so important to have a clear strategy to increase conversions, build loyalty and drive significant …
Faceted Navigation
Faceted navigation is a powerful tool in eCommerce, designed to enhance the user experience by allowing shoppers to filter and refine their search results with ease. This navigation method provides …
Headless Commerce Architecture
Headless commerce offers significant flexibility and adaptability to online retailers. By leveraging headless commerce, companies can experiment with new user experiences, A/B test different designs, and implement updates faster, leading …
Our top 10 checkout optimisation strategies to increase sales
Checkout optimisation is a crucial aspect of your eCommerce business. A smooth, efficient checkout process not only enhances customer experience but also reduces cart abandonment, leading to higher conversion rates …
G4 Updates: Key Events
Google are updating the terminology they use to describe crucial actions on your website. While you’ll still be collecting events to track specific behavioral interactions, they’re now referring to events …
Lead Generation in eCommerce
Lead generation, the process of capturing and nurturing potential customers’ interest in your products or services is the lifeblood of any eCommerce business. These potential customers, or leads, can come …
eCommerce Industry Report
Australia Post recently released its 9th edition of the Inside Australian Online Shopping Report, an in-depth study into consumer buying behaviours and trends. 2023 saw retailers and consumers responding swiftly …
Reducing Cart Abandonment
With recent reports showing global shopping cart abandonment rates hovering around 70% and another revealing that an alarming 88% of Australians abandon their carts before completing their purchases. This staggering …
The Role of Digital Inclusion in eCommerce
Digital inclusion is a critical factor of sustainable eCommerce businesses, that ensures that everyone, regardless of their background or location, can participate in the digital economy. Breaking Barriers with Accessibility: …