Navigating eCommerce Pain Points
A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies …
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eCommerce in a High Inflation Environment
As inflation rates continue to rise, eCommerce businesses face unique challenges and opportunities. Rising costs of goods, increased shipping fees, and fluctuating currency values can significantly impact profit margins. To …
The Impact of One-Page Checkout
Traditional multi-page checkouts often lead to cart abandonment as users navigate through various steps, providing information on different pages. One-Page Checkout condenses this process onto a single, user-friendly page, allowing …
SEO for eCommerce – The Perfect Content Length
Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it …
Product Feed Data Helping B2C Increase Sales
Product feed data, in its simplest form, is a structured file containing information about your products. This includes details such as product name, description, price, availability, and more. This data …
The Value of dbg Web Support
Our client recently had their domain suspended due to the domain having a de-registered ACN (all Australian domains require a valid ABN, ACN or other form of valid Australian registration). …
The Power of Rich Snippets in eCommerce
Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …
Mastering Performance Metrics
The Conversion Rate, is a metric that measures the percentage of visitors who take a desired action, such as making a purchase. A high conversion rate signifies that your website …
Web Analytics vs. Digital Analytics
When every click, scroll, and interaction leaves a trail of data behind, understanding and using the power of analytics is critical for eCommerce business. While the terms web analytics and …
AI: Automation, Optimisation, Personalisation
Customers have been interacting with AI for years—but may not have realised it. eCommerce platforms, paywalled websites, web browsers and other online resources use generative AI to produce auto-fill transaction …