Customer Churn Prediction
Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop …
Shopify and AI
Artificial intelligence (AI) is becoming a cornerstone of modern eCommerce, enabling businesses to streamline processes, improve customer experiences, and drive higher conversions. AI in eCommerce is no longer limited to …
Improving Personalisation in eCommerce
Improving personalisation in eCommerce starts with gathering and analysing customer data to create a more tailored shopping experience. Data is the foundation of personalisation; every click, purchase, and product view …
Complex AI Search
Artificial intelligence (AI) search technology is now playing a pivotal role in an evolution for eCommerce companies. AI-driven search tools are no longer just about displaying a list of results; …
Personalisation with Generative AI
By leveraging advanced algorithms, generative AI can create highly tailored shopping experiences that cater to individual customer preferences and behaviours. This technology analyses vast amounts of data, including past purchases, …
AI: Automation, Optimisation, Personalisation
Customers have been interacting with AI for years—but may not have realised it. eCommerce platforms, paywalled websites, web browsers and other online resources use generative AI to produce auto-fill transaction …
The Power of Hyper-Personalisation
In today’s fast-paced digital world, the eCommerce landscape is constantly evolving. To stay ahead of the game and meet the ever-growing expectations of customers, businesses must embrace innovative strategies. One …
Generative AI: The Science Behind Large Language Models
One of the most groundbreaking developments in recent years has been the emergence of large language models powered by generative AI. These models have captured the imagination of technologists, researchers, …
AI-Powered Site Search: Redefining User Experiences
AI-powered site search is not just a search bar; it’s a dynamic tool that enhances user experiences by leveraging artificial intelligence and machine learning algorithms to understand user intent, context, …
AI: Intelligent Forecasting in eCommerce
AI’s intelligent forecasting has emerged as a powerful tool – allowing online retailers to predict customer behaviour, optimise inventory management, and improve overall business performance. AI intelligent forecasting leverages machine …