Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a key metric for eCommerce businesses, reflecting the total revenue a customer is expected to generate over their lifetime. This value provides insight into how valuable …
Enhancing Audience Segmentation
Audience segmentation is a crucial strategy to enhance customer engagement, by dividing a broad audience into smaller, more defined segments based on criteria such as demographics, behaviour, and preferences, businesses …
Navigating eCommerce Pain Points
A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies …
The Threats of Customer Journey Hijacking
Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business …
Mastering Customer Acquisition Cost
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
Consumer fatigue affecting brand retention
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making …
Dirty Data, How to Keep it Clean
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Retention metrics – a blind spot for eCommerce brands
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently …