Landing Page Tracking in eCommerce
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
Reducing Site Downtime
Site downtime is one of the most detrimental factors affecting an eCommerce business, directly impacting revenue, customer satisfaction, and brand reputation. To reduce downtime, it’s crucial to implement a proactive …
Site Reliability and Performance Metrics
Performance metrics are essential tools for measuring the success and efficiency of eCommerce businesses. These metrics provide valuable insights into customer behaviour, sales trends, and operational effectiveness. Regularly monitoring and …
Shipping Strategies for Increased Checkout Conversions
With shipping costs, delivery and pickup options as the top reasons for cart abandonment, it is so important to have a clear strategy to increase conversions, build loyalty and drive significant …
Reducing Cart Abandonment
With recent reports showing global shopping cart abandonment rates hovering around 70% and another revealing that an alarming 88% of Australians abandon their carts before completing their purchases. This staggering …
Enhanced Customer Journey Mapping
Customer Journey Mapping is a visual representation of a customer’s interactions and experiences with your brand across various touchpoints. It provides insights into the entire customer journey, from the initial …