Click Fraud in eCommerce
Click fraud is a deceptive and costly tactic where fraudulent clicks drain ad budgets and distort metrics. The impact of click fraud undermines the ability to connect with genuine customers, …
Data-driven Decision Making
Data-driven decision making is an approach entails leveraging data analytics to inform decisions about various aspects of the business, including marketing, inventory management, customer engagement, and product development. By utilising …
Building Trust and Transparency in eCommerce
In a digital landscape where consumers have endless options, building trust and transparency for customers is paramount as it directly influences customer retention, brand loyalty, and long-term growth. eCommerce companies …
Cheap as Chips Case Study
100% Australian owned and operated, Cheap as Chips started in 1985 with a store in Morphett Vale South Australia and have since grown into a company with 50+ stores, and …
SSL Certificates: Building Credibility
Secure certificates, commonly known as SSL (Secure Sockets Layer), play a pivotal role in ensuring the safety and integrity of online transactions. These certificates are digital documents that authenticate the …
2024 eCommerce Payment Trends Report
A recent 2024 eCommerce Payment Trends report by Till, a Nuvei company, delves into the shifting landscape of payments in the eCommerce space, highlighting key trends businesses must navigate to …
Complex AI Search
Artificial intelligence (AI) search technology is now playing a pivotal role in an evolution for eCommerce companies. AI-driven search tools are no longer just about displaying a list of results; …
Increasing Conversions in eCommerce
Increasing conversions is vital for sustained growth and profitability in eCommerce. Conversions refer to the desired actions that customers take on your website, such as making a purchase, signing up …
eCommerce Pain Points
For many eCommerce companies, overcoming everyday challenges is part of the journey toward building a strong and lasting online presence. One of the most prevalent pain points in eCommerce is …
Reducing Bounce Rates in eCommerce
Bounce rates are a critical metric that refers to the percentage of visitors who land on a webpage and leave without interacting further or navigating to another page within the …