Digital Onboarding
Digital onboarding is the process of using online tools and software to get new customers added to your database, and research has found that digital onboarding can see a 50-60% …
Social Commerce – Live Shopping
Social commerce – when the entire shopping journey from product discovery through the check-out process is conducted on a social media platform – is expected to reach $1.2 trillion (US) …
Gamification and retail customer engagement
Australian shoppers want gamification in their retail experiences. Consumers want to be entertained – they expect the brands they do business with to keep up with their lives, and the …
Cyber Security; The Essential Eight
The rise in cyber attacks among government agencies, companies and contractors calls for a need to prevent the compromise of sensitive data or stolen personally identifiable information (PII) data. The …
GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 …
eCommerce, sustainably
As online shopping rates remain high due to the impacts of COVID-19, sustainability is more important to Australian consumers than ever before, with 63% stating they would pay extra for …
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time …
Omnichannel Retail: Everything, Everywhere All At Once
Omnichannel, the sales strategy that provides customers with a fully integrated, seamless shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices. In a …
Dirty Data, How to Keep it Clean
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Retention metrics – a blind spot for eCommerce brands
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently …