GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 …
eCommerce, sustainably
As online shopping rates remain high due to the impacts of COVID-19, sustainability is more important to Australian consumers than ever before, with 63% stating they would pay extra for …
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time …
Omnichannel Retail: Everything, Everywhere All At Once
Omnichannel, the sales strategy that provides customers with a fully integrated, seamless shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices. In a …
Dirty Data, How to Keep it Clean
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Retention metrics – a blind spot for eCommerce brands
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently …
2023 Commerce Trends…. Unexpected is the new normal, brace for a sluggish economy
According to a recent report released by Shopify, the only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions …
Hahndorf Sweets Case Study
Hahndorf Sweets is an ‘old-fashioned’ sweet shop with all of your favourite sweets and chocolates. While we have a range of lovely locally-made products, we also have a number of …
Is Enterprise software Australia’s competitive advantage?
According to Kate Pounder, CEO of the Technology Council of Australia, one of Australia’s greatest strengths is its enterprise software industry. Pounder spoke on a panel at the UTS Innovation Showcase …
Staying safe from scams this holiday season
Year on year we continue to see record levels of scam activity in Australia. Last year $1.8 billion in losses were reported to Scamwatch, ReportCyber, 12 financial organisations and other …