Complex AI Search
Artificial intelligence (AI) search technology is now playing a pivotal role in an evolution for eCommerce companies. AI-driven search tools are no longer just about displaying a list of results; …
Personalisation with Generative AI
By leveraging advanced algorithms, generative AI can create highly tailored shopping experiences that cater to individual customer preferences and behaviours. This technology analyses vast amounts of data, including past purchases, …
Gender Specific Purchasing Behaviours
In eCommerce, the differences in purchasing behaviours between men and women, particularly concerning their preferences for desktops versus mobile devices, offer a rich vein of insights for online retailers. Men’s …
The Importance of Product Validation
Product validation is the process of testing and verifying whether a product idea has the potential to meet the needs and expectations of the target market. It involves gathering feedback …
Faceted Navigation
Faceted navigation is a powerful tool in eCommerce, designed to enhance the user experience by allowing shoppers to filter and refine their search results with ease. This navigation method provides …
Headless Commerce Architecture
Headless commerce offers significant flexibility and adaptability to online retailers. By leveraging headless commerce, companies can experiment with new user experiences, A/B test different designs, and implement updates faster, leading …
eCommerce in a High Inflation Environment
As inflation rates continue to rise, eCommerce businesses face unique challenges and opportunities. Rising costs of goods, increased shipping fees, and fluctuating currency values can significantly impact profit margins. To …
The Power of Rich Snippets in eCommerce
Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …
Payment Acceptance Strategies for Boosting eCommerce Profitability
In the fast-paced world of digital commerce, maximising profitability is a constant pursuit. Every lost sale due to checkout issues or fraudulent activities can significantly impact a business’s bottom line. …
2024 eCommerce Trends
eCommerce industry experts predict the biggest trends and tips for 2024; 1. TikTok Shop Launching last year, TikTok Shop hints at a shift in the way consumers, particularly the Gen …