SEO for eCommerce – The Perfect Content Length
Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it …
The Power of Rich Snippets in eCommerce
Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …
Mastering Performance Metrics
The Conversion Rate, is a metric that measures the percentage of visitors who take a desired action, such as making a purchase. A high conversion rate signifies that your website …
Friendly URLs and why you need them
Friendly URLs, also known as user-friendly or clean URLs, play a pivotal role in shaping the online journey for your customers. A friendly URL is concise, descriptive, and easy to …
The Importance of Search Engine Optimisation (SEO) for Your Online Presence
Search Engine Optimisation (SEO) is the practice of optimising your website to rank higher in search engine results pages (SERPs) such as Google, Bing, and Yahoo. When someone searches for …