Product Feed Data Helping B2C Increase Sales

Product feed data, in its simplest form, is a structured file containing information about your products. This includes details such as product name, description, price, availability, and more. This data …

The Value of dbg Web Support

Our client recently had their domain suspended due to the domain having a de-registered ACN (all Australian domains require a valid ABN, ACN or other form of valid Australian registration). …

The Power of Rich Snippets in eCommerce

Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …

Mastering Performance Metrics

The Conversion Rate, is a metric that measures the percentage of visitors who take a desired action, such as making a purchase. A high conversion rate signifies that your website …

Web Analytics vs. Digital Analytics

When every click, scroll, and interaction leaves a trail of data behind, understanding and using the power of analytics is critical for eCommerce business. While the terms web analytics and …

The Power of Passive Revenue in eCommerce

Passive revenue in eCommerce refers to the income generated from your online store with minimal ongoing effort or direct involvement once the initial setup is in place. Unlike active income, …

The Threats of Customer Journey Hijacking

Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business …

The Top 5 Online Marketing Tools We Use the Most

Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …

Mastering Customer Acquisition Cost

Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …