Product feed data, in its simplest form, is a structured file containing information about your products. This includes details such as product name, description, price, availability, and more. This data …
Our client recently had their domain suspended due to the domain having a de-registered ACN (all Australian domains require a valid ABN, ACN or other form of valid Australian registration). …
Rich snippets are a type of structured data markup that you can add to your website’s HTML code that provide search engines with valuable information about your products, services, and …
The Conversion Rate, is a metric that measures the percentage of visitors who take a desired action, such as making a purchase. A high conversion rate signifies that your website …
When every click, scroll, and interaction leaves a trail of data behind, understanding and using the power of analytics is critical for eCommerce business. While the terms web analytics and …
Passive revenue in eCommerce refers to the income generated from your online store with minimal ongoing effort or direct involvement once the initial setup is in place. Unlike active income, …
Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business …
In the fast-paced world of digital commerce, maximising profitability is a constant pursuit. Every lost sale due to checkout issues or fraudulent activities can significantly impact a business’s bottom line. …
Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
