Progressive Web Apps, why you need them
A progressive web application (PWA) is a hybrid of a website and a mobile app. In the desktop browser, the progressive web app remains a regular site, but when a …
Australian businesses plan major investments in digital technologies
Australian businesses are making major investments in digital technology to support their ambitious expansion plans, as results from the 2,900 IT decision makers surveyed worldwide in Equinix 2022 Global Technology …
Digital Onboarding
Digital onboarding is the process of using online tools and software to get new customers added to your database, and research has found that digital onboarding can see a 50-60% …
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Social Commerce – Live Shopping
Social commerce – when the entire shopping journey from product discovery through the check-out process is conducted on a social media platform – is expected to reach $1.2 trillion (US) …
GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 …
Meta Verified, Australian Launch
Meta Platforms has announced that it is testing a monthly subscription service called Meta Verified for Facebook and Instagram, being rolled out this week. The fee based service will charge …
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time …
Why your company needs an innovation strategy in 2023
Companies with an innovation strategy are better equipped to implement value-added practices, novel methodologies and technologies to enhance firm performance. In a global study of 1,265 companies, published in Technological …
Consumer fatigue affecting brand retention
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making …