Social Commerce – Live Shopping
Social commerce – when the entire shopping journey from product discovery through the check-out process is conducted on a social media platform – is expected to reach $1.2 trillion (US) …
GA4 – the newest generation analytics
GA4, the newest generation analytics tool set to be released July 2023, is designed to collect valuable event-based data from websites and apps without using third-party cookies. Google created GA4 …
Meta Verified, Australian Launch
Meta Platforms has announced that it is testing a monthly subscription service called Meta Verified for Facebook and Instagram, being rolled out this week. The fee based service will charge …
When employees don’t have to commute, they work
A new report by the National Bureau of Economic Research found that Australian’s save an average of 78 minutes by not commuting each day. It found that, from that time …
Why your company needs an innovation strategy in 2023
Companies with an innovation strategy are better equipped to implement value-added practices, novel methodologies and technologies to enhance firm performance. In a global study of 1,265 companies, published in Technological …
Consumer fatigue affecting brand retention
In a sea of offers, personalisation grabs customer attention — and keeps it. When faced with information overload, instead of being driven to purchase, consumers can become fatigued, delaying decision-making …
Dirty Data, How to Keep it Clean
Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If …
Retention metrics – a blind spot for eCommerce brands
A report released recently following a survey by YOTPO predicts that in 2023 metrics for brand retention will need to expand and mature. The majority of brands are not currently …
2023 Commerce Trends…. Unexpected is the new normal, brace for a sluggish economy
According to a recent report released by Shopify, the only constant in commerce is change. And the only way forward is to adapt. In the past year, we’ve seen millions …
Hahndorf Sweets Case Study
Hahndorf Sweets is an ‘old-fashioned’ sweet shop with all of your favourite sweets and chocolates. While we have a range of lovely locally-made products, we also have a number of …