Simplifying Checkout Optimisation

Checkout optimisation is crucial for eCommerce companies aiming to reduce cart abandonment rates and increase conversions. Simplifying the checkout flow is essential; a streamlined, user-friendly interface helps prevent customers from …

SaaS (Software as a Service)

The integration of Software as a Service (SaaS) in eCommerce has changed the way online businesses operate, providing advantages that drive growth and efficiency. SaaS platforms, such as Shopify, offer …

Headless Commerce Architecture

Headless commerce offers significant flexibility and adaptability to online retailers. By leveraging headless commerce, companies can experiment with new user experiences, A/B test different designs, and implement updates faster, leading …

Reducing Cart Abandonment

With recent reports showing global shopping cart abandonment rates hovering around 70% and another revealing that an alarming 88% of Australians abandon their carts before completing their purchases. This staggering …

Navigating eCommerce Pain Points

A critical aspect to consider when improving an eCommerce site is which pain points can consistently disrupt the shopping. To create a more seamless experience for customers, using these strategies …

The Impact of One-Page Checkout

Traditional multi-page checkouts often lead to cart abandonment as users navigate through various steps, providing information on different pages. One-Page Checkout condenses this process onto a single, user-friendly page, allowing …

The Threats of Customer Journey Hijacking

Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business …

Purging Inactive Customer Data

In its recent 2023 Data Governance Report, the Governance Institute of Australia reported that less than a third of organisations regularly purge data. The most common period for data purging …

Duplication Store Scams

Duplication scams are a deploy tactic employed by fraudulent store owners on the eCommerce platforms where scammers create online stores that mirror legitimate businesses, often imitating their branding, products, and …