Customer Journey Hijacking, also known as client-side injected malware, is a covert threat that disrupts the online customer experience. This malicious activity occurs when third-party code, often while the business …
In the fast-paced world of digital commerce, maximising profitability is a constant pursuit. Every lost sale due to checkout issues or fraudulent activities can significantly impact a business’s bottom line. …
Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
Promising 100+ foundation product updates, the latest Shopify update is here. Some of awaited updates include product merchandising, semantic search, checkout extensibility, streamlined one-page checkout design, increased bundle offerings, and …
Ecosystem loyalty moves past traditional loyalty programs by creating a comprehensive and interconnected brand environment. It involves fostering a network of touchpoints, services, and products that seamlessly integrate to enhance …
Friendly URLs, also known as user-friendly or clean URLs, play a pivotal role in shaping the online journey for your customers. A friendly URL is concise, descriptive, and easy to …
In its recent 2023 Data Governance Report, the Governance Institute of Australia reported that less than a third of organisations regularly purge data. The most common period for data purging …
eCommerce industry experts predict the biggest trends and tips for 2024; 1. TikTok Shop Launching last year, TikTok Shop hints at a shift in the way consumers, particularly the Gen …
While Google may be the go-to for many, DuckDuckGo is offering companies and users a safer search option. DuckDuckGo is an American software company that offers several software products oriented …
