Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
Omnichannel eCommerce refers to the practice of creating a unified, consistent experience for customers, whether they’re interacting with a brand through a physical store, website, mobile app, social media, or …
Bounce rates are a critical metric that refers to the percentage of visitors who land on a webpage and leave without interacting further or navigating to another page within the …
Performance metrics are essential tools for measuring the success and efficiency of eCommerce businesses. These metrics provide valuable insights into customer behaviour, sales trends, and operational effectiveness. Regularly monitoring and …
A well-designed B2C checkout process is crucial for enhancing customer satisfaction and ensuring a seamless shopping experience. A seamless and efficient checkout process is essential for the success of your …