Category Lifecycle
Understanding the category lifecycle is a critical strategic tool in eCommerce. The category lifecycle refers to the progression of a product category through various stages—typically introduction, growth, maturity, and decline. …
Retention Adaptability
Retention adaptability refers to a company’s ability to maintain and improve customer loyalty by adjusting its strategies in response to changing customer behaviours, market conditions, and emerging technologies. In eCommerce, …
Zero-click content: why it’s critical for eCommerce
Zero-click content is changing how eCommerce companies approach online visibility and customer engagement. In its simplest form, zero-click content refers to information or answers that users can access directly on …
Search Generative Experience: The Future of eCommerce Search
The Search Generative Experience (SGE) represents a significant evolution in how search engines process and present information, harnessing the power of artificial intelligence to deliver more intuitive, personalised, and dynamic …
Landing Page Tracking in eCommerce
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
2024 Strategic Insights for B2B Commerce
A recent Strategic Insights for B2B Commerce report from Commerce Vision offers a detailed examination of the evolving B2B eCommerce landscape. It underscores the transformation occurring in the way businesses …
Click Maps and Heat Spots in eCommerce
A click map is a visual representation that showcases where users are clicking on a webpage, providing vital insights into user behaviour and interaction patterns. In the context of eCommerce, …
Reducing Bounce Rates in eCommerce
Bounce rates are a critical metric that refers to the percentage of visitors who land on a webpage and leave without interacting further or navigating to another page within the …
Inside Retail Report: Revenue Potential Growth Strategies
In an increasingly competitive Australian retail environment defined by heightened competition, where consumers are becoming more cautious with their spending, attracting and retaining customers has become a significant challenge for …
Creating Seamless B2C Checkouts
A well-designed B2C checkout process is crucial for enhancing customer satisfaction and ensuring a seamless shopping experience. A seamless and efficient checkout process is essential for the success of your …