Achieving Higher Order Values
Focusing on higher order values has become essential for companies aiming to thrive in a competitive market. Higher order values, often referred to as customer lifetime value (CLV) or customer …
Effective Retention Metrics
Retention metrics in eCommerce are essential indicators that measure how well a business can keep its customers engaged and returning over time. Unlike acquisition metrics, which focus on attracting new …
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a key metric for eCommerce businesses, reflecting the total revenue a customer is expected to generate over their lifetime. This value provides insight into how valuable …