Customer Churn Prediction
Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop …
Omnichannel eCommerce
Omnichannel eCommerce refers to the practice of creating a unified, consistent experience for customers, whether they’re interacting with a brand through a physical store, website, mobile app, social media, or …
Effective Retention Metrics
Retention metrics in eCommerce are essential indicators that measure how well a business can keep its customers engaged and returning over time. Unlike acquisition metrics, which focus on attracting new …
Creating Seamless B2C Checkouts
A well-designed B2C checkout process is crucial for enhancing customer satisfaction and ensuring a seamless shopping experience. A seamless and efficient checkout process is essential for the success of your …
Increased Conversions with Guest Checkouts
Guest checkout is a critical feature that significantly enhances user experience and drives conversions by allowing customers to complete their purchases without the need to create an account, eCommerce companies …
Shipping Strategies for Increased Checkout Conversions
With shipping costs, delivery and pickup options as the top reasons for cart abandonment, it is so important to have a clear strategy to increase conversions, build loyalty and drive significant …