Mastering Performance Metrics
The Conversion Rate, is a metric that measures the percentage of visitors who take a desired action, such as making a purchase. A high conversion rate signifies that your website …
The Top 5 Online Marketing Tools We Use the Most
Marketing tools allow eCommerce businesses to understand and connect with their target audience by tailoring marketing strategies, delivering more relevant and engaging content to potential buyers, and leveraging customer data, …
Mastering Customer Acquisition Cost
Customer Acquisition Cost (CAC), is the metric that quantifies the amount of money an eCommerce business invests in acquiring a new customer. It is the total cost incurred, including marketing, …
The Hype Cycle for Digital Commerce 2023
The Hype Cycle for Digital Commerce 2023, a concept developed by the research and advisory firm Gartner represents the maturity, adoption, and social application of specific technologies or trends in …
Duplication Store Scams
Duplication scams are a deploy tactic employed by fraudulent store owners on the eCommerce platforms where scammers create online stores that mirror legitimate businesses, often imitating their branding, products, and …
The Top 5 ERP / POS / Accounting Systems That We Use The Most
In eCommerce, success hinges on efficiency, accuracy, and adaptability. Two critical components that play a pivotal role in achieving these goals are Enterprise Resource Planning (ERP) systems and accounting software. …
Enhanced Customer Journey Mapping
Customer Journey Mapping is a visual representation of a customer’s interactions and experiences with your brand across various touchpoints. It provides insights into the entire customer journey, from the initial …
The Power of Hyper-Personalisation
In today’s fast-paced digital world, the eCommerce landscape is constantly evolving. To stay ahead of the game and meet the ever-growing expectations of customers, businesses must embrace innovative strategies. One …
Optimising Your Website for Mobile: Key Strategies for Better User Experience
Mobile devices are an integral part of our daily lives and this shift in consumer behaviour has made it imperative for eCommerce businesses to optimise their websites for mobile users. …
Cart vs Bag vs Basket
These terms might seem interchangeable at first glance, as they’re all virtual containers that hold items that a customer intends to purchase, but they play distinctly different roles in the …