Landing Page Tracking in eCommerce
Landing page tracking is one of the most critical elements in an eCommerce company’s strategy for improving conversions and user experience. It refers to the method of monitoring how visitors …
G4 Updates: Key Events
Google are updating the terminology they use to describe crucial actions on your website. While you’ll still be collecting events to track specific behavioral interactions, they’re now referring to events …
Web Analytics vs. Digital Analytics
When every click, scroll, and interaction leaves a trail of data behind, understanding and using the power of analytics is critical for eCommerce business. While the terms web analytics and …
Web Analytics For Business with David Iwanow
In this week’s series of 10 Questions, we talk with The Lost Agency’s David Iwanow on the importance of web analytics, the biggest mistakes most businesses make with their website data, and …