Retention adaptability refers to a company’s ability to maintain and improve customer loyalty by adjusting its strategies in response to changing customer behaviours, market conditions, and emerging technologies. In eCommerce, …
Churn rate refers to the percentage of customers who stop doing business with a company over a specific period. In eCommerce, this typically means the number of customers who stop …
Artificial intelligence (AI) is becoming a cornerstone of modern eCommerce, enabling businesses to streamline processes, improve customer experiences, and drive higher conversions. AI in eCommerce is no longer limited to …
Predictive analytics are offering companies a powerful tool to anticipate customer behaviour, optimise operations, and drive growth. By analysing historical data, patterns, and trends, predictive analytics enables businesses to future …
