Reducing Bounce Rates in eCommerce
Bounce rates are a critical metric that refers to the percentage of visitors who land on a webpage and leave without interacting further or navigating to another page within the …
Conversion Optimisation
Conversion optimisation in eCommerce is the practice of refining a website to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for …
SEO for eCommerce – The Perfect Content Length
Search engines prioritise content that provides value to users and while the quality of your content is paramount, longer-form content tends to perform better in search engine rankings as it …
Optimising Your Website for Mobile: Key Strategies for Better User Experience
Mobile devices are an integral part of our daily lives and this shift in consumer behaviour has made it imperative for eCommerce businesses to optimise their websites for mobile users. …
The Importance of Search Engine Optimisation (SEO) for Your Online Presence
Search Engine Optimisation (SEO) is the practice of optimising your website to rank higher in search engine results pages (SERPs) such as Google, Bing, and Yahoo. When someone searches for …