Reducing Bounce Rates in eCommerce
Bounce rates are a critical metric that refers to the percentage of visitors who land on a webpage and leave without interacting further or navigating to another page within the …
Conversion Optimisation
Conversion optimisation in eCommerce is the practice of refining a website to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for …
Web Analytics vs. Digital Analytics
When every click, scroll, and interaction leaves a trail of data behind, understanding and using the power of analytics is critical for eCommerce business. While the terms web analytics and …